Bachelor of Science in International Marketing

​The Bachelor of Science in International Marketing at Schiller International University is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in global marketing. Here's an overview of what you'll learn:​

1. Core Marketing Principles:

• Fundamentals of Marketing: Understand the basic concepts and strategies that drive successful marketing campaigns.
• Product Marketing: Learn the processes involved in bringing a product from concept to market launch, including product development and lifecycle management.
• Brand Management: Develop strategies to create and maintain a strong brand identity that resonates with target audiences.
• Integrated Marketing Communication: Explore how to coordinate various promotional tools and channels to deliver a unified message to consumers.

2. International Business Acumen:

• International Business Policy: Gain insights into the policies and strategies that govern international business operations.
• Cross-Cultural Communication: Learn to navigate and manage communication across diverse cultures, essential for global marketing success.
• International Trade and Finance: Understand the complexities of global trade systems and financial markets.

3. Digital and Data-Driven Marketing:

• Digital Marketing Technology: Stay abreast of the latest digital tools and platforms that are transforming the marketing landscape.
• Big Data for Marketing Analysis: Learn to analyze and interpret large datasets to inform marketing strategies and decisions.
• Social Media Marketing: Develop strategies to leverage social media platforms for brand promotion and customer engagement.

4. Analytical and Research Skills:

• Market Research: Acquire the skills to conduct thorough market research, including data collection and analysis, to understand consumer behavior and market trends.
• Statistics: Apply statistical methods to analyze data relevant to marketing and business decisions.

5. Strategic and Entrepreneurial Skills:

• Marketing Strategy: Learn to develop comprehensive marketing strategies that align with business objectives and market demands.
• Entrepreneurship and New Ventures: Explore the essentials of starting and managing new business ventures in the marketing domain.
• Sales Management and E-Commerce: Understand the principles of sales management and the dynamics of electronic commerce.

6. Ethical and Legal Considerations:

• Ethics and Law in International Business: Examine the ethical and legal issues that arise in international business and marketing practices.

Throughout the program, you'll engage in practical projects, often in collaboration with multinational companies, to apply your learning to real-world challenges. This hands-on experience ensures that you graduate with the practical skills and global perspective necessary to thrive in the international marketing arena.

​​Pursuing the Bachelor of Science in International Marketing at Schiller International University offers a comprehensive education designed to prepare you for a dynamic career in global marketing. Here's why this program stands out:​

1. Global Perspective: Immerse yourself in a diverse community with students from over 130 nationalities and a network of more than 20,000 alumni. This multicultural environment enriches your learning experience, providing a rich and immersive global learning experience. ​

2. Future-Focused Curriculum: Engage with the latest digital trends and data-driven marketing strategies. The program emphasizes practical skills, preparing you to navigate the global marketplace effectively. ​

3. Challenge-Based Learning: Participate in hands-on projects, collaborating with international startups to tackle real-world challenges. This experiential approach ensures you develop essential skills and gain valuable insights into the international business and marketing world. ​

4. Global Employability Path: Benefit from immersive, employability-oriented training activities. From day one, you'll have direct access to international professionals and leading companies, building a Global Employability Path that enhances your career prospects.

By choosing Schiller's Bachelor of Science in International Marketing, you're investing in a program that equips you with the knowledge, skills, and global perspective necessary to excel in today's interconnected marketing landscape.

​To enroll in the Bachelor of Science in International Marketing at Schiller International University, follow these steps:​

1. Submit the Application Form:

• Online Application: Complete and submit the online application form available on the university's website. ​

2. Provide Required Documentation:

• Educational Credentials: Submit an official high school transcript indicating your date of graduation or an official GED transcript. If your education was completed outside the U.S., provide proof of completion of secondary education, such as the Abitur, Baccalauréat, International Baccalaureate (IB), or equivalent qualifications. ​
• Proof of English Proficiency: Non-native English speakers must demonstrate proficiency through one of the following standardized tests:​
• TOEFL iBT: Minimum score of 80.​
• TOEIC: Minimum score of 650.​
• IELTS: Minimum score of 6.0.​
• Duolingo English Exam: Score of at least 95.​
• Pearson English Test (PTE): GSE score of 59 or higher.​

Proof of English proficiency may be waived for students who have graduated from a secondary school where English is the language of instruction or the country's official language. ​

• Identification: Provide a copy of your valid passport or legal ID. ​

3. Complete Pre-Interview Requirements:

• Online Readiness Test (ORT): Complete the ORT to assess your preparedness for online components of the program.

4. Participate in the Admissions Interview:

• Interview: Engage in an interview with an admissions representative to discuss your educational and professional goals and assess program suitability. ​

5. Receive Acceptance Package:

• Conditional Offer: Upon acceptance, you'll receive a conditional offer letter along with an invoice for the first semester’s tuition.​
• Payment: After tuition payment, you'll receive the official acceptance letter and acceptance package. ​

6. Confirm Enrollment:

• Enrollment Agreement: Sign and submit the enrollment agreement to finalize your enrollment. ​

It's advisable to apply at least four months before your intended start date to ensure sufficient time for application processing and, if necessary, visa arrangements.​

For detailed information and to begin the application process, visit Schiller International University's admissions page. ​

For further assistance or inquiries, contact Schiller International University's admissions office directly.