MA Marketing and Brand Management

​The Master of Arts (MA) in Marketing and Brand Management at GBS Malta is a comprehensive one-year full-time program designed to equip students with advanced knowledge and practical skills in marketing and brand management. The curriculum comprises 90 ECTS credits, structured as follows:​

Core Modules:

• Strategic Brand Management: This module introduces key concepts in building strong brands, exploring brand equity, measuring brand performance, and implementing effective brand strategies. ​
• Digital Marketing: Focuses on contemporary digital marketing strategies and tools, enabling students to effectively engage with online audiences. ​
• Marketing Analytics: Provides insights into data-driven decision-making processes, teaching students how to analyze and interpret marketing data to inform strategies. ​
• Marketing Management: Covers the principles and practices of managing marketing activities within organizations, including planning, execution, and evaluation of marketing strategies. ​
• Marketing Communications: Explores effective communication strategies to engage consumers and promote brands across various channels. ​
• Entrepreneurship: Develops innovative thinking and business startup acumen within the marketing sphere. ​
• Research Methods: Equips students with the necessary skills to conduct academic and industry research, preparing them for the dissertation or consultancy project.
• Sustainability: Examines sustainable practices in marketing and brand management, emphasizing ethical considerations and corporate social responsibility. ​

Dissertation / Consultancy Project:

Students undertake a significant research project or consultancy assignment related to marketing and brand management, allowing them to apply theoretical knowledge to practical challenges within the industry.

Program Features:

• Duration: One year (full-time)​
• Mode of Delivery: Face-to-face learning​
• Intakes: February, May, and October​
• Awarding Institution: Bath Spa University (BSU)​
• Accreditation: Recognized by the Malta Qualifications Recognition Information Centre (MQRIC), comparable to Malta Qualifications Framework (MQF) / European Qualifications Framework (EQF) Level 7
• Location: Malta​
• Tuition Fees: €7,000 per year​

Financial Incentive:

Through the Get Qualified Scheme, students can benefit from tax credits that reimburse up to 70% of tuition fees after graduation, significantly reducing the overall cost of the program. ​

This curriculum is designed to provide a balance of theoretical knowledge and practical application, ensuring that students are well-prepared to tackle real-world challenges in marketing and brand management.

​Pursuing the MA in Marketing and Brand Management at GBS Malta offers several compelling advantages:

1. Comprehensive Curriculum: The program provides a blend of theoretical knowledge and practical skills, covering key areas such as:​

• Strategic Brand Management: Understanding the principles of building and managing strong brands.​
• Digital Marketing: Exploring online marketing strategies and tools.​
• Marketing Analytics: Gaining insights into data-driven decision-making processes.​
• Marketing Communications: Learning effective communication strategies to engage consumers.​
• Entrepreneurship: Developing innovative approaches within the marketing sphere.​

This diverse curriculum ensures that graduates are well-equipped to tackle contemporary challenges in marketing and brand management.

2. Industry-Relevant Skills: The course emphasizes practical experience, enabling students to:​

• Develop and Implement Marketing Strategies: Craft marketing plans that align with business objectives and target audiences.​
• Conduct Market Research: Analyze market trends and consumer behavior to inform strategies.​
• Build and Manage Brands: Master brand development, positioning, and management to create strong, recognizable brands.​

These skills are essential for adapting to the ever-evolving business environment. ​

3. Career Advancement Opportunities: Graduates can pursue various roles, including:​

• Marketing and Business Development Manager
• Brand Manager
• Marketing Manager
• Product Manager

The program's focus on practical and theoretical knowledge prepares students for success in today's challenging and competitive business environment. ​

4. Financial Incentives: Through the Get Qualified Scheme, students can benefit from tax credits, effectively reducing the overall cost of the program by up to 70% upon graduation. ​

5. International Recognition: The MA is accredited by Bath Spa University (BSU), ensuring that your qualification is recognized internationally. ​

6. Strategic Location: Studying in Malta provides exposure to a vibrant business environment, with opportunities to engage with various industries, including finance, technology, and tourism. ​

By enrolling in GBS Malta's MA in Marketing and Brand Management, you position yourself to acquire advanced marketing knowledge, specialized skills, and a globally recognized qualification, all within a supportive and dynamic learning environment.

​To enroll in the MA in Marketing and Brand Management at GBS Malta, please follow these steps:​

1. Verify Admission Requirements:

• Academic Qualifications: A bachelor's degree in business, marketing, or a related subject is required. ​
• English Language Proficiency: Demonstrate proficiency through one of the following tests:​
• IELTS Academic: Overall score of 6.0, with no component less than 5.5.​
• TOEFL iBT: Minimum score of 72.​
• PTE Academic: Minimum score of 51.​
• Duolingo: Minimum score of 95.​
• Specific component score requirements apply to each test. ​

2. Prepare Necessary Documents:

• Completed Application Form: Accurately fill out personal details, educational background, and program preferences.​
• Academic Transcripts and Certificates: Official records from previous educational institutions.​
• Proof of English Proficiency: Test scores or equivalent certifications.​
• Valid Passport: A copy of your passport for identification purposes.​
• Statement of Purpose (SOP): Outline your academic goals and motivation for studying at GBS Malta.​
• Letters of Recommendation (LOR): Typically, 2-3 letters from previous educators or employers who can attest to your qualifications and character. ​
• Resume/Curriculum Vitae (CV): Detailing your academic and professional history.​
• Proof of Financial Support: Documentation demonstrating sufficient funds to cover tuition and living expenses in Malta.​

3. Submit Your Application:

• Online Application: Complete and submit the application form on the GBS Malta website. ​
• Application Fee: GBS Malta does not charge an application fee. ​

4. Attend an Admissions Interview:

After reviewing your application, GBS Malta may invite you for an interview to discuss your qualifications and aspirations.​

5. Receive Admission Decision:

You will be notified via email about the outcome of your application. If accepted, the offer letter will include details about tuition fees, enrollment deadlines, and other essential information.​

6. Apply for a Student Visa (For International Students):

• Visa Application: Once admitted, GBS Malta will assist you in applying for a student visa.​
• Required Documents: Typically include a valid passport, passport-sized photographs, proof of admission, financial statements, and health insurance.​
• Processing Time: Visa processing can vary; it's advisable to apply well in advance of your intended start date. ​

7. Arrange Accommodation and Travel:

• Accommodation: Explore housing options near the campus or inquire if GBS Malta provides student housing.​
• Travel Plans: Book your flights and plan your arrival in Malta, ensuring you adhere to any orientation schedules set by the institution.​

By diligently following these steps, you'll be well-prepared to commence your studies in the MA in Marketing and Brand Management program at GBS Malta.