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?","orientation-etudes\u002Fquiz-metier-futur",{"programdatas":269,"parsedSchoolLinkBlock":288,"parsedSchoolTypeBlock":290,"parsedParentBlock":294,"parsedCountriesBlock":300,"parsedCitiesBlock":308,"parsedProgramDescriptionBlock":373,"parsedProgramDescrWhatBlock":392,"parsedProgramDescrWhyBlock":395,"parsedProgramAdmissionBlock":398,"parsedStatsBlock":401,"parsedAddressesBlock":428},{"Name":270,"CoverPict":271,"LogoPict":272,"H1":270,"Introduction":273,"Title":274,"Description":275,"schoolLinkBlock":276,"SchoolBioStatus":277,"ParentBlock":278,"SchoolTypeBlock":279,"CountriesBlock":280,"CitiesBlock":281,"ProgramDescriptionBlock":282,"ProgramDescrWhatBlock":283,"ProgramDescrWhyBlock":284,"ProgramAdmissionBlock":285,"StatsBlock":286,"AddressesBlock":287},"Bachelor Marketing Digital","https:\u002F\u002Fprepeersstorage.blob.core.windows.net\u002Facademic\u002F1_345_cover_64b86237-b381-40a5-a7b2-a95556f4cbcb.png?sp=r&st=2026-02-02T08:59:45Z&se=2027-02-02T17:14:45Z&spr=https&sv=2024-11-04&sr=c&sig=SR2A%2B7Absu7MakZWhxZAwujB2BSWJiNrq1%2Fs%2FTez4n0%3D","https:\u002F\u002Fprepeersstorage.blob.core.windows.net\u002Facademic\u002F1_345_logo_122e0dfd-7e97-4b92-b4ae-787cb82a8226.png?sp=r&st=2026-02-02T08:59:45Z&se=2027-02-02T17:14:45Z&spr=https&sv=2024-11-04&sr=c&sig=SR2A%2B7Absu7MakZWhxZAwujB2BSWJiNrq1%2Fs%2FTez4n0%3D","Le Bachelor Marketing Digital de MBway forme des experts capables de piloter la stratégie numérique des entreprises. \nDécouvre en détail \u003Ca href=\"\u002Fecoles\u002Fmbway\u002Fprogrammes\">les programmes de l'école MBway\u003C\u002Fa>","Bachelor Marketing Digital à MBway - la formation pour toi ?","Bachelor Marketing Digital à MBway : débouchés, matières clés et profils d'étudiants. Découvre si cette formation correspond vraiment à ton projet et ta personnalité.","{\"Title\":\"\",\"Links\":[{\"Url\":\"\u002Fecoles\u002Fmbway\",\"Text\":\"MBway\"}]}","💼 Management & Business School 📚 15 bachelors et 16 MBA spécialisés en alternance 📍 21 campus en France et à Madrid","{\"Title\":\"Tous les programmes de l'école MBway\",\"Links\":[{\"Url\":\"\u002Fecoles\u002Fmbway\u002Fprogrammes\",\"Text\":\"Les programmes\"}]}","{\"Title\":\"\",\"Links\":[{\"Url\":\"\u002Ftypes-ecoles\u002Fecole-de-management\",\"Text\":\"École de Management\"}]}","{\"Title\":\"Cette école est disponible dans ces pays\",\"Links\":[{\"Url\":\"\u002Fou-etudier\u002Fespagne\",\"Text\":\"Espagne\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\",\"Text\":\"France\"}]}","{\"Title\":\"Cette école est disponible dans ces 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formation en bref\",\"DegreeBlock\":{\"Title\":\"Diplôme\",\"Links\":[{\"Url\":\"\u002Fdiplomes\u002Fbachelor\",\"Text\":\"Bachelor\"}]},\"FormatStyle\":{\"Title\":\"Type de formation\",\"Items\":[\"Alternance : contrat d'apprentissage\",\"Alternance : contrat de professionnalisation\"]},\"Duration\":{\"Title\":\"Durée de formation\",\"Items\":[\"3 an(s)\"]},\"Recognition\":{\"Title\":\"\",\"Items\":[]}}","{\"Title\":\"Quel est le contenu du programme Bachelor Marketing Digital ?\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp class=\\\"ql-align-justify\\\">Le Bachelor Marketing Digital de MBway est un programme Bac+3 (180 ECTS, titre RNCP niveau 6 \\\"Responsable marketing et communication\\\" IPAC RNCP 38131) qui forme sur 3 ans à piloter la stratégie numérique via une pédagogie active en alternance.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Compétences Clés Acquises\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Analyse de données pour identifier tendances et comportements consommateurs en ligne.\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Maîtrise des outils numériques : SEO, publicité en ligne, gestion réseaux sociaux, email marketing, optimisation des conversions.\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Stratégie digitale omnicanale, gestion et suivi de plans d'actions marketing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Pédagogie et Modalités\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Business games avec marques employeur, études de cas concrets d'entreprises.\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Séminaires par professionnels (L'Oréal Group, Brets).\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Alternance pour application en entreprise ; évaluations en contrôle continu, mises en situation RH (oral, cas), rapport\u002Fsoutenance stage.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Validation et Suites\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">Taux de réussite 81% ; accès direct au MBA Management Marketing Communication & Digital ou insertion pro (Chef de projet digital, Responsable e-commerce\u002FSEO).\u003C\u002Fp>\u003C\u002Fdiv>\"}","{\"Title\":\"Pourquoi suivre cette formation ?\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp class=\\\"ql-align-justify\\\">Le Bachelor Marketing Digital de MBway forme en 3 ans des experts du numérique capables de piloter la stratégie digitale des entreprises via SEO, publicité en ligne, réseaux sociaux et data marketing, avec un titre RNCP niveau 6 (Bac+3, 180 ECTS) et un taux de réussite de 97,6%.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Pédagogie Active et Professionnelle\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">Cette formation excelle par sa pédagogie immersive : business games avec marques employeur, études de cas réels (stratégie omnicanale, plans d'actions), séminaires par pros (L'Oréal, Brets) et alternance pour appliquer SEO, gestion réseaux sociaux, email marketing et optimisation conversions en entreprise.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Adaptation aux Évolutions du Marché\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">Dans un monde où la présence en ligne drive le succès commercial, ce Bachelor maîtrise tendances numériques, analyse data consommateurs et outils pour booster visibilité, cibler clients et mesurer ROI des campagnes, combinant marketing traditionnel et digital pour une polyvalence immédiate.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Débouchés Stratégiques et Évolutifs\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">Accédez à des postes comme Chef de projet digital, Responsable e-commerce ou SEO, avec poursuite fluide en MBA Management Marketing Communication & Digital pour viser directions marketing ; l'alternance et le réseau pro assurent insertion rapide dans un secteur en boom.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003C\u002Fdiv>\"}","{\"Title\":\"Conditions d'admission\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp class=\\\"ql-align-justify\\\">Le Bachelor Marketing Digital de MBway est accessible post-bac sur 3 ans ou après Bac+2, en initial ou alternance selon les campus, avec un processus d'admission basé sur dossier et entretien de motivation.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Admission Post-Bac (3 ans)\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Diplôme requis : Baccalauréat général (toutes filières, avec intérêt pour le digital et marketing).\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Procédure : Candidature en ligne (notes, lettre de motivation, CV), entretien oral pour évaluer projet professionnel, appétence numérique et compétences en communication\u002Fcréativité.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Admission en Années Supérieures (Bac+1\u002F2)\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Diplôme requis : Bac+1\u002F+2 (BTS communication, MCO, NDRC ; BUT GEA ; ou équivalents avec bases marketing\u002Fdigital).\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Procédure : Dossier + entretien obligatoire ; alternance privilégiée (recherche entreprise aidée via job datings et coaching).\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Conditions Générales\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Profil : Passion pour le digital, analyse data, tendances numériques ; alternance nécessite contrat pro\u002Fapprentissage (entreprise finance + salaire).\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Étapes : Inscription sur mbway.com, étude dossier rapide, entretien (posture, cas pratiques), réponse sous 48h ; places limitées, sessions toute l'année (rentrées septembre\u002Fjanvier).\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\"}","{\"Employment\":{\"Title\":\"Nos chiffres post formation\",\"SubTitle\":\"(moyenne de toutes les formations)\",\"EmploymentRate\":95.0,\"SalMinFR\":\"\",\"SalMaxFR\":\"\",\"SalMinWithPFR\":\"\",\"SalMaxWithPFR\":\"\",\"SalMinAB\":\"\",\"SalMaxAB\":\"\",\"SalMinWithPAB\":\"\",\"SalMaxWithPAB\":\"\"},\"Stats\":[{\"Title\":\"Débouchés : univers professionnels\",\"Links\":[{\"Url\":\"\u002Fmetiers\u002Fcommerce-management-rh\",\"Text\":\"Commerce, Management, RH\"},{\"Url\":\"\u002Fmetiers\u002Ffinance-banque-comptabilite\",\"Text\":\"Finance, Banque, Comptabilité\"},{\"Url\":\"\u002Fmetiers\u002Fmarketing-communication-edition-journalisme\",\"Text\":\"Marketing, Communication, Edition, Journalisme\"},{\"Url\":\"\u002Fmetiers\u002Fnumerique-digital-informatique-programmation\",\"Text\":\"Numérique, Digital, Informatique, Programmation\"}]},{\"Title\":\"Débouchés : secteurs professionnels\",\"Links\":[]},{\"Title\":\"Débouchés : métiers\",\"Links\":[]}]}","{\"Title\":\"Où suivre cette formation ?\",\"Campuses\":[{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"92300\",\"City\":\"Levallois-Perret\",\"Address\":\"38 Rue Anatole France\",\"Latitude\":48.8900556,\"Longitude\":2.2870994}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"49000\",\"City\":\"Angers\",\"Address\":\"19 Rue André le Notre\",\"Latitude\":47.4765755,\"Longitude\":-0.6068933000000001}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"74000\",\"City\":\"Annecy\",\"Address\":\"42 Chemin de la Prairie\",\"Latitude\":45.8908773,\"Longitude\":6.119269099999999}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"33130\",\"City\":\"Bègles\",\"Address\":\"11 Rue Louis Blériot\",\"Latitude\":44.79844990000001,\"Longitude\":-0.5294546}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"14280\",\"City\":\"Saint-Contest\",\"Address\":\"13 Rue Martin Luther King\",\"Latitude\":49.203022,\"Longitude\":-0.398718}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"73000\",\"City\":\"Chambéry\",\"Address\":\"44 Rue Charles Montreuil\",\"Latitude\":45.5812035,\"Longitude\":5.91047}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"38400\",\"City\":\"Saint-Martin-d'Hères\",\"Address\":\"16 Rue du Tour de l'Eau\",\"Latitude\":45.1867521,\"Longitude\":5.7753795}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"59800\",\"City\":\"Lille\",\"Address\":\"57 Rue Pierre Mauroy\",\"Latitude\":50.6351317,\"Longitude\":3.0675569}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"69007\",\"City\":\"Lyon\",\"Address\":\"1 Rue Pierre Bourdeix\",\"Latitude\":45.7394094,\"Longitude\":4.841499199999999}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"34000\",\"City\":\"Montpellier\",\"Address\":\"75 Allée Jean Marie Tjibaou\",\"Latitude\":43.6129986,\"Longitude\":3.9156015}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"44800\",\"City\":\"Saint-Herblain\",\"Address\":\"4 Chemin de la Chatterie\",\"Latitude\":47.2449289,\"Longitude\":-1.6195323}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"35000\",\"City\":\"Rennes\",\"Address\":\"23 Rue Louis Kerautret Botmel\",\"Latitude\":48.0908081,\"Longitude\":-1.6313215}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"67000\",\"City\":\"Strasbourg\",\"Address\":\"15 Rue des Magasins\",\"Latitude\":48.5905067,\"Longitude\":7.740243899999999}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"31670\",\"City\":\"Labège\",\"Address\":\"230 La Tolosane\",\"Latitude\":43.5473617,\"Longitude\":1.5097477}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"56000\",\"City\":\"Vannes\",\"Address\":\"14 Rue Anita Conti\",\"Latitude\":47.6676119,\"Longitude\":-2.7815761}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"73200\",\"City\":\"Albertville\",\"Address\":\"354 Chemin des Trois-Poiriers\",\"Latitude\":45.66693799999999,\"Longitude\":6.375530899999999}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"33100\",\"City\":\"Bordeaux\",\"Address\":\"4 Quai des Queyries\",\"Latitude\":44.840816,\"Longitude\":-0.5611127}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"29200\",\"City\":\"Brest\",\"Address\":\"72 Rue de Loscoat\",\"Latitude\":48.42387189999999,\"Longitude\":-4.489227899999999}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"14000\",\"City\":\"Caen\",\"Address\":\"6 Rue Recteur Daure\",\"Latitude\":49.200791,\"Longitude\":-0.3500141}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"74100\",\"City\":\"Annemasse\",\"Address\":\"15 Avenue Émile Zola\",\"Latitude\":46.1968098,\"Longitude\":6.2324483}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"38000\",\"City\":\"Grenoble\",\"Address\":\"12 Rue Ampère\",\"Latitude\":45.1854506,\"Longitude\":5.7054401}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"53810\",\"City\":\"Laval\",\"Address\":\"5 Rue Marie Curie\",\"Latitude\":48.0891813,\"Longitude\":-0.7518716}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"44800\",\"City\":\"Saint-Herblain\",\"Address\":\"4 Chemin de la Chatterie\",\"Latitude\":47.2446198,\"Longitude\":-1.6197565}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"92300\",\"City\":\"Levallois-Perret\",\"Address\":\"38 Rue Anatole France\",\"Latitude\":48.89004449999999,\"Longitude\":2.2870774}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"92100\",\"City\":\"Boulogne-Billancourt\",\"Address\":\"61 bis Rue des Peupliers\",\"Latitude\":48.8359381,\"Longitude\":2.2533553}},{\"Name\":\"Bachelor Marketing Digital\",\"Address\":{\"ZipCode\":\"28037\",\"City\":\"Madrid\",\"Address\":\"21 Calle de Julián Camarillo\",\"Latitude\":40.4345286,\"Longitude\":-3.630457599999999}}]}",{"Title":185,"Links":289},[],{"Title":185,"Links":291},[292],{"Url":293,"Text":82},"\u002Ftypes-ecoles\u002Fecole-de-management",{"Title":295,"Links":296},"Tous les programmes de l'école MBway",[297],{"Url":298,"Text":299},"\u002Fecoles\u002Fmbway\u002Fprogrammes","Les programmes",{"Title":301,"Links":302},"Cette école est disponible dans ces pays",[303,306],{"Url":304,"Text":305},"\u002Fou-etudier\u002Fespagne","Espagne",{"Url":307,"Text":110},"\u002Fou-etudier\u002Ffrance",{"Title":309,"Links":310},"Cette école est disponible dans ces villes",[311,314,317,319,321,324,327,329,332,334,337,340,342,345,348,351,353,355,357,359,362,365,368,370],{"Url":312,"Text":313},"\u002Fou-etudier\u002Fespagne\u002Fmadrid","Madrid",{"Url":315,"Text":316},"\u002Fou-etudier\u002Ffrance\u002Falbertville","Albertville",{"Url":318,"Text":124},"\u002Fou-etudier\u002Ffrance\u002Fangers",{"Url":320,"Text":136},"\u002Fou-etudier\u002Ffrance\u002Fannecy",{"Url":322,"Text":323},"\u002Fou-etudier\u002Ffrance\u002Fannemasse","Annemasse",{"Url":325,"Text":326},"\u002Fou-etudier\u002Ffrance\u002Fbegles","Bègles",{"Url":328,"Text":118},"\u002Fou-etudier\u002Ffrance\u002Fbordeaux",{"Url":330,"Text":331},"\u002Fou-etudier\u002Ffrance\u002Fboulogne-billancourt","Boulogne-Billancourt",{"Url":333,"Text":112},"\u002Fou-etudier\u002Ffrance\u002Fbrest",{"Url":335,"Text":336},"\u002Fou-etudier\u002Ffrance\u002Fcaen","Caen",{"Url":338,"Text":339},"\u002Fou-etudier\u002Ffrance\u002Fchambery","Chambéry",{"Url":341,"Text":140},"\u002Fou-etudier\u002Ffrance\u002Fgrenoble",{"Url":343,"Text":344},"\u002Fou-etudier\u002Ffrance\u002Flabege","Labège",{"Url":346,"Text":347},"\u002Fou-etudier\u002Ffrance\u002Flaval","Laval",{"Url":349,"Text":350},"\u002Fou-etudier\u002Ffrance\u002Flevallois-perret","Levallois-Perret",{"Url":352,"Text":122},"\u002Fou-etudier\u002Ffrance\u002Flille",{"Url":354,"Text":126},"\u002Fou-etudier\u002Ffrance\u002Flyon",{"Url":356,"Text":120},"\u002Fou-etudier\u002Ffrance\u002Fmontpellier",{"Url":358,"Text":152},"\u002Fou-etudier\u002Ffrance\u002Frennes",{"Url":360,"Text":361},"\u002Fou-etudier\u002Ffrance\u002Fsaint-contest","Saint-Contest",{"Url":363,"Text":364},"\u002Fou-etudier\u002Ffrance\u002Fsaint-herblain","Saint-Herblain",{"Url":366,"Text":367},"\u002Fou-etudier\u002Ffrance\u002Fsaint-martin-d-heres","Saint-Martin-d'Hères",{"Url":369,"Text":130},"\u002Fou-etudier\u002Ffrance\u002Fstrasbourg",{"Url":371,"Text":372},"\u002Fou-etudier\u002Ffrance\u002Fvannes","Vannes",{"Title":374,"DegreeBlock":375,"FormatStyle":381,"Duration":386,"Recognition":390},"La formation en bref",{"Title":376,"Links":377},"Diplôme",[378],{"Url":379,"Text":380},"\u002Fdiplomes\u002Fbachelor","Bachelor",{"Title":382,"Items":383},"Type de formation",[384,385],"Alternance : contrat d'apprentissage","Alternance : contrat de professionnalisation",{"Title":387,"Items":388},"Durée de formation",[389],"3 an(s)",{"Title":185,"Items":391},[],{"Title":393,"Content":394},"Quel est le contenu du programme Bachelor Marketing Digital ?","\u003Cdiv class=\"ql-editor-content\">\u003Cp class=\"ql-align-justify\">Le Bachelor Marketing Digital de MBway est un programme Bac+3 (180 ECTS, titre RNCP niveau 6 \"Responsable marketing et communication\" IPAC RNCP 38131) qui forme sur 3 ans à piloter la stratégie numérique via une pédagogie active en alternance.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Compétences Clés Acquises\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\"ql-align-justify\">Analyse de données pour identifier tendances et comportements consommateurs en ligne.\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Maîtrise des outils numériques : SEO, publicité en ligne, gestion réseaux sociaux, email marketing, optimisation des conversions.\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Stratégie digitale omnicanale, gestion et suivi de plans d'actions marketing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Pédagogie et Modalités\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\"ql-align-justify\">Business games avec marques employeur, études de cas concrets d'entreprises.\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Séminaires par professionnels (L'Oréal Group, Brets).\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Alternance pour application en entreprise ; évaluations en contrôle continu, mises en situation RH (oral, cas), rapport\u002Fsoutenance stage.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Validation et Suites\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">Taux de réussite 81% ; accès direct au MBA Management Marketing Communication & Digital ou insertion pro (Chef de projet digital, Responsable e-commerce\u002FSEO).\u003C\u002Fp>\u003C\u002Fdiv>",{"Title":396,"Content":397},"Pourquoi suivre cette formation ?","\u003Cdiv class=\"ql-editor-content\">\u003Cp class=\"ql-align-justify\">Le Bachelor Marketing Digital de MBway forme en 3 ans des experts du numérique capables de piloter la stratégie digitale des entreprises via SEO, publicité en ligne, réseaux sociaux et data marketing, avec un titre RNCP niveau 6 (Bac+3, 180 ECTS) et un taux de réussite de 97,6%.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Pédagogie Active et Professionnelle\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">Cette formation excelle par sa pédagogie immersive : business games avec marques employeur, études de cas réels (stratégie omnicanale, plans d'actions), séminaires par pros (L'Oréal, Brets) et alternance pour appliquer SEO, gestion réseaux sociaux, email marketing et optimisation conversions en entreprise.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Adaptation aux Évolutions du Marché\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">Dans un monde où la présence en ligne drive le succès commercial, ce Bachelor maîtrise tendances numériques, analyse data consommateurs et outils pour booster visibilité, cibler clients et mesurer ROI des campagnes, combinant marketing traditionnel et digital pour une polyvalence immédiate.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Débouchés Stratégiques et Évolutifs\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">Accédez à des postes comme Chef de projet digital, Responsable e-commerce ou SEO, avec poursuite fluide en MBA Management Marketing Communication & Digital pour viser directions marketing ; l'alternance et le réseau pro assurent insertion rapide dans un secteur en boom.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003C\u002Fdiv>",{"Title":399,"Content":400},"Conditions d'admission","\u003Cdiv class=\"ql-editor-content\">\u003Cp class=\"ql-align-justify\">Le Bachelor Marketing Digital de MBway est accessible post-bac sur 3 ans ou après Bac+2, en initial ou alternance selon les campus, avec un processus d'admission basé sur dossier et entretien de motivation.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Admission Post-Bac (3 ans)\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\"ql-align-justify\">Diplôme requis : Baccalauréat général (toutes filières, avec intérêt pour le digital et marketing).\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Procédure : Candidature en ligne (notes, lettre de motivation, CV), entretien oral pour évaluer projet professionnel, appétence numérique et compétences en communication\u002Fcréativité.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Admission en Années Supérieures (Bac+1\u002F2)\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\"ql-align-justify\">Diplôme requis : Bac+1\u002F+2 (BTS communication, MCO, NDRC ; BUT GEA ; ou équivalents avec bases marketing\u002Fdigital).\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Procédure : Dossier + entretien obligatoire ; alternance privilégiée (recherche entreprise aidée via job datings et coaching).\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Conditions Générales\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Cul>\u003Cli class=\"ql-align-justify\">Profil : Passion pour le digital, analyse data, tendances numériques ; alternance nécessite contrat pro\u002Fapprentissage (entreprise finance + salaire).\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Étapes : Inscription sur mbway.com, étude dossier rapide, entretien (posture, cas pratiques), réponse sous 48h ; places limitées, sessions toute l'année (rentrées septembre\u002Fjanvier).\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>",{"Employment":402,"Stats":406},{"Title":403,"SubTitle":404,"EmploymentRate":405,"SalMinFR":185,"SalMaxFR":185,"SalMinWithPFR":185,"SalMaxWithPFR":185,"SalMinAB":185,"SalMaxAB":185,"SalMinWithPAB":185,"SalMaxWithPAB":185},"Nos chiffres post formation","(moyenne de toutes les formations)",95,[407,422,425],{"Title":408,"Links":409},"Débouchés : univers professionnels",[410,413,416,419],{"Url":411,"Text":412},"\u002Fmetiers\u002Fcommerce-management-rh","Commerce, Management, RH",{"Url":414,"Text":415},"\u002Fmetiers\u002Ffinance-banque-comptabilite","Finance, Banque, Comptabilité",{"Url":417,"Text":418},"\u002Fmetiers\u002Fmarketing-communication-edition-journalisme","Marketing, Communication, Edition, Journalisme",{"Url":420,"Text":421},"\u002Fmetiers\u002Fnumerique-digital-informatique-programmation","Numérique, Digital, Informatique, Programmation",{"Title":423,"Links":424},"Débouchés : secteurs professionnels",[],{"Title":426,"Links":427},"Débouchés : métiers",[],{"Title":429,"Campuses":430},"Où suivre cette formation ?",[431,437,443,449,455,461,467,473,479,485,491,497,503,509,515,521,527,533,539,545,551,557,563,567,571,577],{"Name":270,"Address":432},{"ZipCode":433,"City":350,"Address":434,"Latitude":435,"Longitude":436},"92300","38 Rue Anatole France",48.8900556,2.2870994,{"Name":270,"Address":438},{"ZipCode":439,"City":124,"Address":440,"Latitude":441,"Longitude":442},"49000","19 Rue André le Notre",47.4765755,-0.6068933000000001,{"Name":270,"Address":444},{"ZipCode":445,"City":136,"Address":446,"Latitude":447,"Longitude":448},"74000","42 Chemin de la Prairie",45.8908773,6.119269099999999,{"Name":270,"Address":450},{"ZipCode":451,"City":326,"Address":452,"Latitude":453,"Longitude":454},"33130","11 Rue Louis Blériot",44.79844990000001,-0.5294546,{"Name":270,"Address":456},{"ZipCode":457,"City":361,"Address":458,"Latitude":459,"Longitude":460},"14280","13 Rue Martin Luther King",49.203022,-0.398718,{"Name":270,"Address":462},{"ZipCode":463,"City":339,"Address":464,"Latitude":465,"Longitude":466},"73000","44 Rue Charles Montreuil",45.5812035,5.91047,{"Name":270,"Address":468},{"ZipCode":469,"City":367,"Address":470,"Latitude":471,"Longitude":472},"38400","16 Rue du Tour de l'Eau",45.1867521,5.7753795,{"Name":270,"Address":474},{"ZipCode":475,"City":122,"Address":476,"Latitude":477,"Longitude":478},"59800","57 Rue Pierre Mauroy",50.6351317,3.0675569,{"Name":270,"Address":480},{"ZipCode":481,"City":126,"Address":482,"Latitude":483,"Longitude":484},"69007","1 Rue Pierre Bourdeix",45.7394094,4.841499199999999,{"Name":270,"Address":486},{"ZipCode":487,"City":120,"Address":488,"Latitude":489,"Longitude":490},"34000","75 Allée Jean Marie Tjibaou",43.6129986,3.9156015,{"Name":270,"Address":492},{"ZipCode":493,"City":364,"Address":494,"Latitude":495,"Longitude":496},"44800","4 Chemin de la Chatterie",47.2449289,-1.6195323,{"Name":270,"Address":498},{"ZipCode":499,"City":152,"Address":500,"Latitude":501,"Longitude":502},"35000","23 Rue Louis Kerautret Botmel",48.0908081,-1.6313215,{"Name":270,"Address":504},{"ZipCode":505,"City":130,"Address":506,"Latitude":507,"Longitude":508},"67000","15 Rue des Magasins",48.5905067,7.740243899999999,{"Name":270,"Address":510},{"ZipCode":511,"City":344,"Address":512,"Latitude":513,"Longitude":514},"31670","230 La Tolosane",43.5473617,1.5097477,{"Name":270,"Address":516},{"ZipCode":517,"City":372,"Address":518,"Latitude":519,"Longitude":520},"56000","14 Rue Anita Conti",47.6676119,-2.7815761,{"Name":270,"Address":522},{"ZipCode":523,"City":316,"Address":524,"Latitude":525,"Longitude":526},"73200","354 Chemin des Trois-Poiriers",45.66693799999999,6.375530899999999,{"Name":270,"Address":528},{"ZipCode":529,"City":118,"Address":530,"Latitude":531,"Longitude":532},"33100","4 Quai des Queyries",44.840816,-0.5611127,{"Name":270,"Address":534},{"ZipCode":535,"City":112,"Address":536,"Latitude":537,"Longitude":538},"29200","72 Rue de Loscoat",48.42387189999999,-4.489227899999999,{"Name":270,"Address":540},{"ZipCode":541,"City":336,"Address":542,"Latitude":543,"Longitude":544},"14000","6 Rue Recteur Daure",49.200791,-0.3500141,{"Name":270,"Address":546},{"ZipCode":547,"City":323,"Address":548,"Latitude":549,"Longitude":550},"74100","15 Avenue Émile Zola",46.1968098,6.2324483,{"Name":270,"Address":552},{"ZipCode":553,"City":140,"Address":554,"Latitude":555,"Longitude":556},"38000","12 Rue Ampère",45.1854506,5.7054401,{"Name":270,"Address":558},{"ZipCode":559,"City":347,"Address":560,"Latitude":561,"Longitude":562},"53810","5 Rue Marie Curie",48.0891813,-0.7518716,{"Name":270,"Address":564},{"ZipCode":493,"City":364,"Address":494,"Latitude":565,"Longitude":566},47.2446198,-1.6197565,{"Name":270,"Address":568},{"ZipCode":433,"City":350,"Address":434,"Latitude":569,"Longitude":570},48.89004449999999,2.2870774,{"Name":270,"Address":572},{"ZipCode":573,"City":331,"Address":574,"Latitude":575,"Longitude":576},"92100","61 bis Rue des Peupliers",48.8359381,2.2533553,{"Name":270,"Address":578},{"ZipCode":579,"City":313,"Address":580,"Latitude":581,"Longitude":582},"28037","21 Calle de Julián Camarillo",40.4345286,-3.630457599999999]