[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"school-data-fr-mbway\u002Fprogrammes\u002Fbachelor-marketing-communication-360-6718":3,"school-programs-fr-mbway\u002Fprogrammes\u002Fbachelor-marketing-communication-360-6718":3,"program-data-fr-mbway\u002Fprogrammes\u002Fbachelor-marketing-communication-360-6718":4,"mega-menu-nav":332},null,{"programdatas":5,"parsedSchoolLinkBlock":24,"parsedSchoolTypeBlock":27,"parsedParentBlock":32,"parsedCountriesBlock":38,"parsedCitiesBlock":47,"parsedProgramDescriptionBlock":122,"parsedProgramDescrWhatBlock":141,"parsedProgramDescrWhyBlock":144,"parsedProgramAdmissionBlock":147,"parsedStatsBlock":150,"parsedAddressesBlock":177},{"Name":6,"CoverPict":7,"LogoPict":8,"H1":6,"Introduction":9,"Title":10,"Description":11,"schoolLinkBlock":12,"SchoolBioStatus":13,"ParentBlock":14,"SchoolTypeBlock":15,"CountriesBlock":16,"CitiesBlock":17,"ProgramDescriptionBlock":18,"ProgramDescrWhatBlock":19,"ProgramDescrWhyBlock":20,"ProgramAdmissionBlock":21,"StatsBlock":22,"AddressesBlock":23},"Bachelor Marketing Communication 360","https:\u002F\u002Fprepeersstorage.blob.core.windows.net\u002Facademic\u002F1_345_cover_64b86237-b381-40a5-a7b2-a95556f4cbcb.png?sp=r&st=2026-02-02T08:59:45Z&se=2027-02-02T17:14:45Z&spr=https&sv=2024-11-04&sr=c&sig=SR2A%2B7Absu7MakZWhxZAwujB2BSWJiNrq1%2Fs%2FTez4n0%3D","https:\u002F\u002Fprepeersstorage.blob.core.windows.net\u002Facademic\u002F1_345_logo_122e0dfd-7e97-4b92-b4ae-787cb82a8226.png?sp=r&st=2026-02-02T08:59:45Z&se=2027-02-02T17:14:45Z&spr=https&sv=2024-11-04&sr=c&sig=SR2A%2B7Absu7MakZWhxZAwujB2BSWJiNrq1%2Fs%2FTez4n0%3D","Le Bachelor Marketing Communication 360 de MBway forme des professionnels polyvalents dans les domaines du marketing, de la publicité et de la communication digitale.  \nDécouvre en détail \u003Ca href=\"\u002Fecoles\u002Fmbway\u002Fprogrammes\">les programmes de l'école MBway\u003C\u002Fa>","Bachelor Marketing Communication 360 à MBway - la formation pour toi ?","Bachelor Marketing Communication 360 à MBway : débouchés, matières clés et profils d'étudiants. Découvre si cette formation correspond vraiment à ton projet et ta personnalité.","{\"Title\":\"\",\"Links\":[{\"Url\":\"\u002Fecoles\u002Fmbway\",\"Text\":\"MBway\"}]}","💼 Management & Business School 📚 15 bachelors et 16 MBA spécialisés en alternance 📍 21 campus en France et à Madrid","{\"Title\":\"Tous les programmes de l'école MBway\",\"Links\":[{\"Url\":\"\u002Fecoles\u002Fmbway\u002Fprogrammes\",\"Text\":\"Les programmes\"}]}","{\"Title\":\"\",\"Links\":[{\"Url\":\"\u002Ftypes-ecoles\u002Fecole-de-management\",\"Text\":\"École de Management\"}]}","{\"Title\":\"Cette école est disponible dans ces pays\",\"Links\":[{\"Url\":\"\u002Fou-etudier\u002Fespagne\",\"Text\":\"Espagne\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\",\"Text\":\"France\"}]}","{\"Title\":\"Cette école est disponible dans ces villes\",\"Links\":[{\"Url\":\"\u002Fou-etudier\u002Fespagne\u002Fmadrid\",\"Text\":\"Madrid\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Falbertville\",\"Text\":\"Albertville\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fangers\",\"Text\":\"Angers\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fannecy\",\"Text\":\"Annecy\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fannemasse\",\"Text\":\"Annemasse\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fbegles\",\"Text\":\"Bègles\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fbordeaux\",\"Text\":\"Bordeaux\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fboulogne-billancourt\",\"Text\":\"Boulogne-Billancourt\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fbrest\",\"Text\":\"Brest\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fcaen\",\"Text\":\"Caen\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fchambery\",\"Text\":\"Chambéry\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fgrenoble\",\"Text\":\"Grenoble\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Flabege\",\"Text\":\"Labège\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Flaval\",\"Text\":\"Laval\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Flevallois-perret\",\"Text\":\"Levallois-Perret\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Flille\",\"Text\":\"Lille\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Flyon\",\"Text\":\"Lyon\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fmontpellier\",\"Text\":\"Montpellier\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Frennes\",\"Text\":\"Rennes\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fsaint-contest\",\"Text\":\"Saint-Contest\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fsaint-herblain\",\"Text\":\"Saint-Herblain\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fsaint-martin-d-heres\",\"Text\":\"Saint-Martin-d'Hères\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fstrasbourg\",\"Text\":\"Strasbourg\"},{\"Url\":\"\u002Fou-etudier\u002Ffrance\u002Fvannes\",\"Text\":\"Vannes\"}]}","{\"Title\":\"La formation en bref\",\"DegreeBlock\":{\"Title\":\"Diplôme\",\"Links\":[{\"Url\":\"\u002Fdiplomes\u002Fbachelor\",\"Text\":\"Bachelor\"}]},\"FormatStyle\":{\"Title\":\"Type de formation\",\"Items\":[\"Alternance : contrat d'apprentissage\",\"Alternance : contrat de professionnalisation\"]},\"Duration\":{\"Title\":\"Durée de formation\",\"Items\":[\"3 an(s)\"]},\"Recognition\":{\"Title\":\"\",\"Items\":[]}}","{\"Title\":\"Quel est le contenu du programme Bachelor Marketing Communication 360 ?\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp class=\\\"ql-align-justify\\\">Le programme du Bachelor Marketing Communication 360 MBway (Bac+3, 180 ECTS, RNCP niveau 6) fusionne marketing, pub et digital sur 3 ans alternance, de stratégie à exécution.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Stratégie et marketing\u003C\u002Fh2>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Analyse marché\u002Fcibles\u002Fpersonas, positionnement\u002Fstratégie multicanal.\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Étude cas entreprises : mise en place stratégie, PAO, budget, canaux\u002Fclients.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Création et opérationnel\u003C\u002Fh2>\u003Cul>\u003Cli class=\\\"ql-align-justify\\\">Contenus (visuels\u002Fvidéos\u002Fposts\u002Fnewsletters), réseaux sociaux\u002FSEA\u002FSEO.\u003C\u002Fli>\u003Cli class=\\\"ql-align-justify\\\">Gestion projets\u002Févénements, publicité\u002Faffichage, relations presse\u002Finfluence.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Pédagogie et évaluation\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">Business games marques, ateliers création, séminaires pros (L'Oréal, Brets) ; contrôles continus, oraux\u002Fétudes cas, rapport\u002Fsoutenance entreprise ; RNCP40866 \\\"Chargé communication\u002Fmarketing\\\" (ISIFA).\u003C\u002Fp>\u003C\u002Fdiv>\"}","{\"Title\":\"Pourquoi suivre cette formation ?\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp class=\\\"ql-align-justify\\\">Le Bachelor Marketing Communication 360 MBway forme polyvalents en marketing, pub et digital via alternance ; pédagogie active, taux réussite 75%.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Compétences essentielles mutation digitale\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">Développe stratégie, contenus\u002Fréseaux sociaux, projets, rédaction\u002Fanalyse données pour image\u002Fréputation marques ; créativité\u002Finnovation en marketing numérique, RP, pub.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Forces pédagogiques uniques\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">Business games marques employeur, cas réels (stratégie\u002FPAO\u002Fbudget\u002Fcanaux\u002Fclients), séminaires pros (L'Oréal, Brets) ; RNCP40866 \\\"Chargé communication\u002Fmarketing\\\" (ISIFA, 18\u002F10\u002F2023).\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Avantages alternance employabilité\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">Application entreprise : gestion projets\u002Févénements ; accès direction, poursuite MBA Marketing Digital. Compétences transférables concurrentielles.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003C\u002Fp>\u003Ch2 class=\\\"ql-align-justify\\\">Débouchés diversifiés\u003C\u002Fh2>\u003Cp class=\\\"ql-align-justify\\\">Community manager, chargé communication, chef pub régie, acheteur espaces pub ; consultant\u002Fplanificateur média\u002Fconcepteur-rédacteur.\u003C\u002Fp>\u003Cp class=\\\"ql-align-justify\\\">\u003Cbr>\u003C\u002Fp>\u003C\u002Fdiv>\"}","{\"Title\":\"Conditions d'admission\",\"Content\":\"\u003Cdiv class=\\\"ql-editor-content\\\">\u003Cp>Les conditions d'admission au Bachelor Marketing Communication 360 MBway impliquent un processus sélectif standard pour Bachelors, ouvert en continu.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>Prérequis\u003C\u002Fh2>\u003Cul>\u003Cli>Post-bac : Baccalauréat obtenu\u002Fadmissible.\u003C\u002Fli>\u003Cli>Bac+2 : 120 ECTS (BTS\u002FDUT marketing\u002Fcommunication).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch2>Dossier\u003C\u002Fh2>\u003Cp>CV, lettre motivation, bulletins\u002Fdiplômes ; portfolio recommandé (créations\u002Fprojets).\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>Épreuves\u003C\u002Fh2>\u003Cp>Tests culture générale\u002Flogique\u002Ffrançais\u002Fanglais ; entretien projet\u002Fmotivation. Accompagnement alternance.\u003C\u002Fp>\u003C\u002Fdiv>\"}","{\"Employment\":{\"Title\":\"Nos chiffres post formation\",\"SubTitle\":\"(moyenne de toutes les formations)\",\"EmploymentRate\":95.0,\"SalMinFR\":\"\",\"SalMaxFR\":\"\",\"SalMinWithPFR\":\"\",\"SalMaxWithPFR\":\"\",\"SalMinAB\":\"\",\"SalMaxAB\":\"\",\"SalMinWithPAB\":\"\",\"SalMaxWithPAB\":\"\"},\"Stats\":[{\"Title\":\"Débouchés : univers professionnels\",\"Links\":[{\"Url\":\"\u002Fmetiers\u002Fcommerce-management-rh\",\"Text\":\"Commerce, Management, RH\"},{\"Url\":\"\u002Fmetiers\u002Ffinance-banque-comptabilite\",\"Text\":\"Finance, Banque, Comptabilité\"},{\"Url\":\"\u002Fmetiers\u002Fmarketing-communication-edition-journalisme\",\"Text\":\"Marketing, Communication, Edition, Journalisme\"},{\"Url\":\"\u002Fmetiers\u002Fnumerique-digital-informatique-programmation\",\"Text\":\"Numérique, Digital, Informatique, Programmation\"}]},{\"Title\":\"Débouchés : secteurs professionnels\",\"Links\":[]},{\"Title\":\"Débouchés : métiers\",\"Links\":[]}]}","{\"Title\":\"Où suivre cette formation ?\",\"Campuses\":[{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"92300\",\"City\":\"Levallois-Perret\",\"Address\":\"38 Rue Anatole France\",\"Latitude\":48.8900556,\"Longitude\":2.2870994}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"49000\",\"City\":\"Angers\",\"Address\":\"19 Rue André le Notre\",\"Latitude\":47.4765755,\"Longitude\":-0.6068933000000001}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"74000\",\"City\":\"Annecy\",\"Address\":\"42 Chemin de la Prairie\",\"Latitude\":45.8908773,\"Longitude\":6.119269099999999}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"33130\",\"City\":\"Bègles\",\"Address\":\"11 Rue Louis Blériot\",\"Latitude\":44.79844990000001,\"Longitude\":-0.5294546}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"14280\",\"City\":\"Saint-Contest\",\"Address\":\"13 Rue Martin Luther King\",\"Latitude\":49.203022,\"Longitude\":-0.398718}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"73000\",\"City\":\"Chambéry\",\"Address\":\"44 Rue Charles Montreuil\",\"Latitude\":45.5812035,\"Longitude\":5.91047}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"38400\",\"City\":\"Saint-Martin-d'Hères\",\"Address\":\"16 Rue du Tour de l'Eau\",\"Latitude\":45.1867521,\"Longitude\":5.7753795}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"59800\",\"City\":\"Lille\",\"Address\":\"57 Rue Pierre Mauroy\",\"Latitude\":50.6351317,\"Longitude\":3.0675569}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"69007\",\"City\":\"Lyon\",\"Address\":\"1 Rue Pierre Bourdeix\",\"Latitude\":45.7394094,\"Longitude\":4.841499199999999}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"34000\",\"City\":\"Montpellier\",\"Address\":\"75 Allée Jean Marie Tjibaou\",\"Latitude\":43.6129986,\"Longitude\":3.9156015}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"44800\",\"City\":\"Saint-Herblain\",\"Address\":\"4 Chemin de la Chatterie\",\"Latitude\":47.2449289,\"Longitude\":-1.6195323}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"35000\",\"City\":\"Rennes\",\"Address\":\"23 Rue Louis Kerautret Botmel\",\"Latitude\":48.0908081,\"Longitude\":-1.6313215}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"67000\",\"City\":\"Strasbourg\",\"Address\":\"15 Rue des Magasins\",\"Latitude\":48.5905067,\"Longitude\":7.740243899999999}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"31670\",\"City\":\"Labège\",\"Address\":\"230 La Tolosane\",\"Latitude\":43.5473617,\"Longitude\":1.5097477}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"56000\",\"City\":\"Vannes\",\"Address\":\"14 Rue Anita Conti\",\"Latitude\":47.6676119,\"Longitude\":-2.7815761}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"73200\",\"City\":\"Albertville\",\"Address\":\"354 Chemin des Trois-Poiriers\",\"Latitude\":45.66693799999999,\"Longitude\":6.375530899999999}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"33100\",\"City\":\"Bordeaux\",\"Address\":\"4 Quai des Queyries\",\"Latitude\":44.840816,\"Longitude\":-0.5611127}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"29200\",\"City\":\"Brest\",\"Address\":\"72 Rue de Loscoat\",\"Latitude\":48.42387189999999,\"Longitude\":-4.489227899999999}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"14000\",\"City\":\"Caen\",\"Address\":\"6 Rue Recteur Daure\",\"Latitude\":49.200791,\"Longitude\":-0.3500141}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"74100\",\"City\":\"Annemasse\",\"Address\":\"15 Avenue Émile Zola\",\"Latitude\":46.1968098,\"Longitude\":6.2324483}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"38000\",\"City\":\"Grenoble\",\"Address\":\"12 Rue Ampère\",\"Latitude\":45.1854506,\"Longitude\":5.7054401}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"53810\",\"City\":\"Laval\",\"Address\":\"5 Rue Marie Curie\",\"Latitude\":48.0891813,\"Longitude\":-0.7518716}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"44800\",\"City\":\"Saint-Herblain\",\"Address\":\"4 Chemin de la Chatterie\",\"Latitude\":47.2446198,\"Longitude\":-1.6197565}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"92300\",\"City\":\"Levallois-Perret\",\"Address\":\"38 Rue Anatole France\",\"Latitude\":48.89004449999999,\"Longitude\":2.2870774}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"92100\",\"City\":\"Boulogne-Billancourt\",\"Address\":\"61 bis Rue des Peupliers\",\"Latitude\":48.8359381,\"Longitude\":2.2533553}},{\"Name\":\"Bachelor Marketing Communication 360\",\"Address\":{\"ZipCode\":\"28037\",\"City\":\"Madrid\",\"Address\":\"21 Calle de Julián Camarillo\",\"Latitude\":40.4345286,\"Longitude\":-3.630457599999999}}]}",{"Title":25,"Links":26},"",[],{"Title":25,"Links":28},[29],{"Url":30,"Text":31},"\u002Ftypes-ecoles\u002Fecole-de-management","École de Management",{"Title":33,"Links":34},"Tous les programmes de l'école MBway",[35],{"Url":36,"Text":37},"\u002Fecoles\u002Fmbway\u002Fprogrammes","Les programmes",{"Title":39,"Links":40},"Cette école est disponible dans ces pays",[41,44],{"Url":42,"Text":43},"\u002Fou-etudier\u002Fespagne","Espagne",{"Url":45,"Text":46},"\u002Fou-etudier\u002Ffrance","France",{"Title":48,"Links":49},"Cette école est disponible dans ces villes",[50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119],{"Url":51,"Text":52},"\u002Fou-etudier\u002Fespagne\u002Fmadrid","Madrid",{"Url":54,"Text":55},"\u002Fou-etudier\u002Ffrance\u002Falbertville","Albertville",{"Url":57,"Text":58},"\u002Fou-etudier\u002Ffrance\u002Fangers","Angers",{"Url":60,"Text":61},"\u002Fou-etudier\u002Ffrance\u002Fannecy","Annecy",{"Url":63,"Text":64},"\u002Fou-etudier\u002Ffrance\u002Fannemasse","Annemasse",{"Url":66,"Text":67},"\u002Fou-etudier\u002Ffrance\u002Fbegles","Bègles",{"Url":69,"Text":70},"\u002Fou-etudier\u002Ffrance\u002Fbordeaux","Bordeaux",{"Url":72,"Text":73},"\u002Fou-etudier\u002Ffrance\u002Fboulogne-billancourt","Boulogne-Billancourt",{"Url":75,"Text":76},"\u002Fou-etudier\u002Ffrance\u002Fbrest","Brest",{"Url":78,"Text":79},"\u002Fou-etudier\u002Ffrance\u002Fcaen","Caen",{"Url":81,"Text":82},"\u002Fou-etudier\u002Ffrance\u002Fchambery","Chambéry",{"Url":84,"Text":85},"\u002Fou-etudier\u002Ffrance\u002Fgrenoble","Grenoble",{"Url":87,"Text":88},"\u002Fou-etudier\u002Ffrance\u002Flabege","Labège",{"Url":90,"Text":91},"\u002Fou-etudier\u002Ffrance\u002Flaval","Laval",{"Url":93,"Text":94},"\u002Fou-etudier\u002Ffrance\u002Flevallois-perret","Levallois-Perret",{"Url":96,"Text":97},"\u002Fou-etudier\u002Ffrance\u002Flille","Lille",{"Url":99,"Text":100},"\u002Fou-etudier\u002Ffrance\u002Flyon","Lyon",{"Url":102,"Text":103},"\u002Fou-etudier\u002Ffrance\u002Fmontpellier","Montpellier",{"Url":105,"Text":106},"\u002Fou-etudier\u002Ffrance\u002Frennes","Rennes",{"Url":108,"Text":109},"\u002Fou-etudier\u002Ffrance\u002Fsaint-contest","Saint-Contest",{"Url":111,"Text":112},"\u002Fou-etudier\u002Ffrance\u002Fsaint-herblain","Saint-Herblain",{"Url":114,"Text":115},"\u002Fou-etudier\u002Ffrance\u002Fsaint-martin-d-heres","Saint-Martin-d'Hères",{"Url":117,"Text":118},"\u002Fou-etudier\u002Ffrance\u002Fstrasbourg","Strasbourg",{"Url":120,"Text":121},"\u002Fou-etudier\u002Ffrance\u002Fvannes","Vannes",{"Title":123,"DegreeBlock":124,"FormatStyle":130,"Duration":135,"Recognition":139},"La formation en bref",{"Title":125,"Links":126},"Diplôme",[127],{"Url":128,"Text":129},"\u002Fdiplomes\u002Fbachelor","Bachelor",{"Title":131,"Items":132},"Type de formation",[133,134],"Alternance : contrat d'apprentissage","Alternance : contrat de professionnalisation",{"Title":136,"Items":137},"Durée de formation",[138],"3 an(s)",{"Title":25,"Items":140},[],{"Title":142,"Content":143},"Quel est le contenu du programme Bachelor Marketing Communication 360 ?","\u003Cdiv class=\"ql-editor-content\">\u003Cp class=\"ql-align-justify\">Le programme du Bachelor Marketing Communication 360 MBway (Bac+3, 180 ECTS, RNCP niveau 6) fusionne marketing, pub et digital sur 3 ans alternance, de stratégie à exécution.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Stratégie et marketing\u003C\u002Fh2>\u003Cul>\u003Cli class=\"ql-align-justify\">Analyse marché\u002Fcibles\u002Fpersonas, positionnement\u002Fstratégie multicanal.\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Étude cas entreprises : mise en place stratégie, PAO, budget, canaux\u002Fclients.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Création et opérationnel\u003C\u002Fh2>\u003Cul>\u003Cli class=\"ql-align-justify\">Contenus (visuels\u002Fvidéos\u002Fposts\u002Fnewsletters), réseaux sociaux\u002FSEA\u002FSEO.\u003C\u002Fli>\u003Cli class=\"ql-align-justify\">Gestion projets\u002Févénements, publicité\u002Faffichage, relations presse\u002Finfluence.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Pédagogie et évaluation\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">Business games marques, ateliers création, séminaires pros (L'Oréal, Brets) ; contrôles continus, oraux\u002Fétudes cas, rapport\u002Fsoutenance entreprise ; RNCP40866 \"Chargé communication\u002Fmarketing\" (ISIFA).\u003C\u002Fp>\u003C\u002Fdiv>",{"Title":145,"Content":146},"Pourquoi suivre cette formation ?","\u003Cdiv class=\"ql-editor-content\">\u003Cp class=\"ql-align-justify\">Le Bachelor Marketing Communication 360 MBway forme polyvalents en marketing, pub et digital via alternance ; pédagogie active, taux réussite 75%.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Compétences essentielles mutation digitale\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">Développe stratégie, contenus\u002Fréseaux sociaux, projets, rédaction\u002Fanalyse données pour image\u002Fréputation marques ; créativité\u002Finnovation en marketing numérique, RP, pub.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Forces pédagogiques uniques\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">Business games marques employeur, cas réels (stratégie\u002FPAO\u002Fbudget\u002Fcanaux\u002Fclients), séminaires pros (L'Oréal, Brets) ; RNCP40866 \"Chargé communication\u002Fmarketing\" (ISIFA, 18\u002F10\u002F2023).\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Avantages alternance employabilité\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">Application entreprise : gestion projets\u002Févénements ; accès direction, poursuite MBA Marketing Digital. Compétences transférables concurrentielles.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003C\u002Fp>\u003Ch2 class=\"ql-align-justify\">Débouchés diversifiés\u003C\u002Fh2>\u003Cp class=\"ql-align-justify\">Community manager, chargé communication, chef pub régie, acheteur espaces pub ; consultant\u002Fplanificateur média\u002Fconcepteur-rédacteur.\u003C\u002Fp>\u003Cp class=\"ql-align-justify\">\u003Cbr>\u003C\u002Fp>\u003C\u002Fdiv>",{"Title":148,"Content":149},"Conditions d'admission","\u003Cdiv class=\"ql-editor-content\">\u003Cp>Les conditions d'admission au Bachelor Marketing Communication 360 MBway impliquent un processus sélectif standard pour Bachelors, ouvert en continu.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>Prérequis\u003C\u002Fh2>\u003Cul>\u003Cli>Post-bac : Baccalauréat obtenu\u002Fadmissible.\u003C\u002Fli>\u003Cli>Bac+2 : 120 ECTS (BTS\u002FDUT marketing\u002Fcommunication).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch2>Dossier\u003C\u002Fh2>\u003Cp>CV, lettre motivation, bulletins\u002Fdiplômes ; portfolio recommandé (créations\u002Fprojets).\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Ch2>Épreuves\u003C\u002Fh2>\u003Cp>Tests culture générale\u002Flogique\u002Ffrançais\u002Fanglais ; entretien projet\u002Fmotivation. Accompagnement alternance.\u003C\u002Fp>\u003C\u002Fdiv>",{"Employment":151,"Stats":155},{"Title":152,"SubTitle":153,"EmploymentRate":154,"SalMinFR":25,"SalMaxFR":25,"SalMinWithPFR":25,"SalMaxWithPFR":25,"SalMinAB":25,"SalMaxAB":25,"SalMinWithPAB":25,"SalMaxWithPAB":25},"Nos chiffres post formation","(moyenne de toutes les formations)",95,[156,171,174],{"Title":157,"Links":158},"Débouchés : univers professionnels",[159,162,165,168],{"Url":160,"Text":161},"\u002Fmetiers\u002Fcommerce-management-rh","Commerce, Management, RH",{"Url":163,"Text":164},"\u002Fmetiers\u002Ffinance-banque-comptabilite","Finance, Banque, Comptabilité",{"Url":166,"Text":167},"\u002Fmetiers\u002Fmarketing-communication-edition-journalisme","Marketing, Communication, Edition, Journalisme",{"Url":169,"Text":170},"\u002Fmetiers\u002Fnumerique-digital-informatique-programmation","Numérique, Digital, Informatique, Programmation",{"Title":172,"Links":173},"Débouchés : secteurs 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Toutes les options","orientation-etudes\u002Fbac-pro-commerce",{"Title":577,"Link":578,"ReadTime":579},"Top 6 des meilleurs organismes de formation professionnelle","1er-emploi\u002Forganismes-de-formation-professionnelle","6 min",{"Title":581,"Link":582,"ReadTime":523},"Quel test pour trouver ses études et enfin s'orienter ?","orientation-etudes\u002Ftest-orientation-etudes"]